1. Get people talking!
Giveaways and free samples create a BUZZ! With Instagram, Twitter and Facebook being the new "word of mouth", your freebies could become a viral hit reaching thousands within seconds. It can actually be the more cost efficient and effective way of marketing. So, get people talking!
2. Break people's routine.
People don't like change. Especially when they have to pay for it. So throw your products at them and tell them exactly why they're missing out! Then, once they've converted, you'll be delighted they don't like change when they keep on coming back.
3. Go fishing
I used to walk past an old, dingy sandwich shop on the way to work every day, for four years. Then, one day, they offered a free lunch between 12 and...